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Recapture Innovation with Leading Expert Braden Kelley

PIPELINE 2010 brings Thought-Leaders together

Austin, TX — November 5, 2010 — PIPELINE 2010, a virtual conference on product development, wants to help companies recapture their innovative spirit. Braden Kelley, renowned author of Stoking Your Innovation Bonfire and consultant, will keynote the first annual PIPELINE conference. The online event will be held November 10 at www.PIPELINE2010.com.

"Leading organizations can lose their innovative spirit. In recent years, it's been tough to keep the focus on breaking through with new products in the face of The Great Recession, and the resulting budget and staff reductions. But, to come out the other side as leaders, companies must reignite their innovation bonfire," said Kelley.

According to Kelley, many people incorrectly equate innovation management with idea management. He advocates approaching innovation within an organization as a specialization, similar to human resources.

Kelley believes innovation specialists should work across silos; manage idea flow; collaborate with marketing; ensure the right people within the organization can be focused on innovation; and actually drive continuous learning throughout the innovation processes.

Free to attendees, PIPELINE 2010 will promote the knowledge and practices of innovation, product development and product portfolio management.

The event will feature virtual presentations and offer attendees the opportunity to interact with some of the nation's leading innovation experts. Hosted by Planview, the top-rated provider of product portfolio management solutions, and sponsored by Siemens, Kalypso, Brightidea, and PDMA, PIPELINE 2010 will cover the process of innovation from inception through to commercialization.

To register and for the latest on PIPELINE 2010's speakers and topics, visit www.PIPELINE2010.com.

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Melissa Anthony
(512) 619-9454