Product Portfolio Management Blog by Planview Gets Real on Innovation
Austin, TX September 21, 2010 Planview®, the top-rated provider of portfolio management solutions for the enterprise, brings product development to the forefront with its newest blog, TheProductPulse.com. Contributors to the blog include pioneering innovation and brand strategist, Steven Cristol, founder and managing partner of Strategic Harmony® Partners, and Planview's own product development veterans.
"This is an exciting project for us because we get to share our own strategies and challenges for originating and creating innovative market offerings. We are thrilled to have an authority like Steven Cristol participating and providing his insights," said Patrick Tickle, Planview executive vice president of products. "There are leaders around the world leveraging and researching best practices in product development. We want to break these down and discuss the considerations and approaches currently shaping innovation -- while keeping it accessible and relevant."
TheProductPulse.com bloggers are doing more than pontificating on product development. The team is covering the latest in innovation trends, recent product-strategy blunders making the news, and useful insights coming out of conferences, articles and other thought leaders on the topic. Contributors will be testing out today's theories with their real-world experience.
"New product development is more crucial to gaining and maintaining market share than ever before," said Cristol. "With a challenging economy, innovators must look at the big picture and ask what can be done to maximize product development at all stages. We're not only going to look at process, ideation and how companies take truly disruptive products from idea to market, but will also consider how to optimize the incremental innovation that accounts for such a significant portion of most R&D budgets. We want this to be an accessible conversation that goes beyond abstract concepts."
TheProductPulse.com's topics include product management best practices, trends in innovation, and other product development and management-related tidbits and research. Blog readers can also stay up-to-date on all industry-related news events at the site.
Given the economic climate, this is an ideal time for sharing these topics in an open, conversational forum. According to Stage-Gate, Inc., a global thought leader on new product development, new products account for about 50% of companies' revenues from sales and 40% of their profits in the United States, across all sectors. However, experts agree the opportunities are countered by challenges. Over the past 30 years, product failure rates have been consistently higher than 65%, leading to an annual loss of $260 billion in the United States alone.i Further, it takes 58 new product ideas to bring one successful product to market.ii
iRob Adams, PhD, If You Build It, Will They Come? (John Wiley and Sons, 2010)
iiJohn Mullins and Randy Komisar, Getting to Plan B (Harvard Business Publishing, 2009)
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