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Make sure your customer’s voice is coming through loud and clear – and profitably
The kernel of any innovative product or service is a great idea. But capturing that idea is just the start. Ensuring that idea is aligned with strategy, is executable, and is routed to the people who can and will act on it is what turns the idea into actuality. That's where Planview Enterprise comes into play, helping you:
Hear the voice of the customer and capture their ideas
Web-based idea campaigns, called Webstorms, leverage technology from innovation management leader Brightidea to let you ask your customers, employees -- anyone you want -- what they like, don't like, use, would like to use -- anything you want. They can vote on these ideas, so you can understand what they're likely to get behind. Automated idea capture, ranking, categorization, and scoreboarding in Planview Enterprise make it easy for you to visualize which ideas are emerging victorious.
Get ideas to the right people
Automated switchboards route ideas across silos and geographies to cross-functional teams to ensure the innovation process keeps moving forward and that ideas get in front of decision makers to determine if they make the cut, and, if so, what part of the optimal product or service mix they form.
Align ideas with your needs and capabilities
Just because customers love an idea doesn't mean it's practical. Planview Enterprise can help you make sure ideas are aligned with operating strategy, that they are technically and financially feasible, and that you have the resources to actually get the idea done.
Ideas are just one part of the equation.
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