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Product Portfolio Management

Maximize the performance of your product portfolio

Planview Enterprise Product Portfolio Management gives organizations the ability to drive the utmost value from their product portfolios by applying portfolio management principles to the product development process to enable more predictable execution through centralized product planning and financial transparency throughout product lifecycles.

Collaborate on a Product Development Process

Product Portfolio Growth Share Matrix

Figure 1. Product Portfolio Management makes it easy to determine which products to invest in

Product Portfolio Management creates a product management system of record, which is accessible to all stakeholders via embedded Microsoft SharePoint desktop capabilities and Planview Enterprise content management. Product and development managers have a consistent view into the product catalog with detailed, hierarchical information about product lines and their products, status, lifecycle stage, shared components, development cost to date, and more.

With Release Planning and Roadmapping capabilities, organizations have a central location for the interaction of all relevant parties to agree upon and publish the product and technical roadmaps and release schedule.

This helps them:

  • Ensure that products align with the organization's overall strategy
  • Determine which products to develop, enhance, or sunset
  • Manage product launches more easily

Increase Product Revenue

Leveraging Product Portfolio Management allows organizations to improve product decision making and development performance to achieve higher revenues. Having historical information on the cost and effort to get a product to market is valuable information that can drive efficiencies and improve time to market for future products. It also empowers product managers to:

  • Distribute development costs among multiple products
  • Roll up project effort and costs to products and product lines
  • Articulate the project development schedule and how it will impact product delivery

Differentiate Your Brand from the Competition

Leverage exclusive intellectual property from Strategic Harmony® to maximize the value of your portfolios by extending traditional portfolio analysis capabilities to align with brand preference and competitive impact as drivers for optimizing products, features, and projects.

Create offerings that resonate with your customers and strategically differentiate yourself from the competition by evaluating and scoring your product portfolio against drivers of brand choice -- what your customers look for in your offerings and your brand -- and against the background of the competitive landscape. You get the ability to:

  • Establish a consistent process that improves collaboration between Marketing and Product Development
  • Leverage existing customer and market research to make better product roadmap decisions
  • Evaluate the impact of product opportunities against quantified brand and competitive metrics

Ensure On-Time Delivery with Release Management

Release Management allows your organization to track and manage releases and their associated products and projects to drive revenue. By understanding date dependencies between various releases, projects, and products or applications, organizations can ensure on-time delivery.

Additionally, product and application owners can plan product and resource requirements in the context of a release, which helps to communicate priorities, release dates, and product requirements and eliminate resource overloads.

Publish an Interactive Roadmap

The interactive roadmaps in Planview Enterprise graphically plot products and technology components on a timeline for launch, and reflect what the organization can confidently deliver and when. This helps the organization:

  • Develop, review, change, approve, and communicate the roadmap to increase visibility
  • Achieve organizational objectives, such as revenue targets and market penetration
  • Plan and coordinate development and reach cross-departmental consensus on the work required

Drive the Product Lifecycle with Actionable Analytics

Product Portfolio Management gives instant access to product analytics like a growth-share matrix, SWOT analysis, a product bubble chart, and idea-to-launch process stage. Organizations can track the progress of and manage a product as it moves from idea to launch to sunset with Stage-Gate®, PACE®, or any other gated processes.

Stage-Gate Framework
Figure 2. Track product progress through the Stage-Gate framework

Integrated product charts and dashboards with configurable variables are available for product comparison and decision making. Planview Enterprise Insight Analytics provides drill-down access to enterprise-wide analytics to quickly examine and take action based on financial plans, the Total Cost of Development (TCD) to date, product roadmaps, and resource assignments.

Provide Transparency into Product Development Costs

Executive management can do top-down financial planning and distribute development budgets by product, line, and brand. Product managers can then associate development and marketing projects to products, submitting requests for product funding from the bottom up. Organizations can then perform variance reporting for roadmap and budget negotiation.

After the product roadmap has been established, product managers can capture the TCD from ideation to retirement by consolidating all expenses. Actual costs vs. planned costs can be tracked. These capabilities enable product development to maximize development budget utilization and accountability by seeing all work, capital, and other costs associated to each product in the portfolio.

3rd Product Portfolio Management Benchmark Study
CGT 2013 Readers' Choice Award