The annual Stage-Gate® Innovation Summit 2013 recently wrapped up in Miami, leaving attendees with much to think about when it comes to implementing best practices around product development processes. The conference is directed by innovation champions from leading companies and promotes the sharing of ideas that enable immediate improvements in the gated process. Carrie Nauyalis, new product development solution evangelist, Planview, attended the conference for her fourth year and shares her experience with you, right here on Product Pulse.
Q: Having attended or sponsored the Stage-Gate Innovation Summit four times, what keeps you coming back?
Carrie: The Stage-Gate brand is known worldwide and there is so much depth under the methodology. The conference is an outlet for the experienced to share lessons learned with the newcomers trying to develop their process. I am always impressed with the culture of cooperation at the conference. Speakers reveal their best practices, and aren't ashamed to admit their mistakes and what they would do differently ‒‒ that's where the real benefit comes. I also appreciate the opportunity to speak with the presenters, collaborate with others to see how they are doing things, and meet people going through similar issues. You walk away inspired and enthused to get back and tweak your process.
Q: What types of people attended the conference this year?
Carrie: The conference is truly a span of people ranging from Stage-Gate newbies to companies with 10 years of Stage-Gate process under their belts. Everyone there is either a practitioner of Stage-Gate or the beneficiary of the process, meaning they may not directly use the process but they have teams of people under them who do. Both practitioners and beneficiaries glean valuable information based on their business initiatives.
Q: What presentations stood out for you this year?
Carrie: Chester Baker, head of global innovation at Abbott Nutrition, offered staggering statistics about ROI, which is critical when investing people and money in process development and portfolio management. When you consider the cost of paying gate keepers to take time out of their schedules to evaluate projects going to gate and all of the process managers chasing gate deliverables, you want to see returns. Chet illustrated that it's not just about implementation of Stage-Gate or a portfolio management solution like Planview Enterprise, but a collective innovation program with the goal of growing the company.
Of course, Scott Edgett, co-founder of Stage-Gate International, had some wicked-good stats of his own. He said that only one out of every nine concepts becomes a commercial success and 40% of a firm's product development resources go to losers; shocking! That's a lot of failed concepts that drained a lot of valuable resources ‒‒ and a lot of missed opportunities. I truly believe using technology like Planview's can increase the odds, reduce the number of resources applied to losers and increase the commercialization success of products. That's the stuff that gets me up in the morning.
Finally, Bruce Kerr, director of corporate innovation effectiveness at Corning, discussed the evolution of their gated process. He "got" that it's about continuous improvement versus a one-time fix; finding new ways to streamline the process and get better products to market faster. Interestingly, he was one of the only speakers who mentioned social media as part of their product development process. Social media can play a huge role in product development and more companies need to consider it.
Q: What were your key takeaways?
Carrie: 1) Continuous improvement in the Stage-Gate process is critical. You’re never "done." 2) Consumer-facing product companies have an opportunity to incorporate their brand into their Stage-Gate and portfolio processes. Marketing needs to get involved by incorporating brand information into the product development process and portfolio prioritization process. 3) The successful companies have automated their processes using commercialized applications, not spreadsheets. Spreadsheets aren't going to get you there.
To learn more about automating the Stage-Gate Process with Planview Enterprise download your copy of the Planview Enterprise is Certified Stage-Gate® Ready Solution Brief.
I'd like to hear from you. If you attended the Stage-Gate Innovation Summit, share some of the highlights that inspired you. If you didn't attend, what are some key takeaways you had at a product development or innovation conference this year? Share by leaving a comment below.