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Guest Bloggers

Maureen Carlson

Maureen Carlson, a Partner at Appleseed Partners, has been providing strategic marketing services for 20 years including market research, product marketing, positioning, and how to develop effective demand generation programs. Maureen's B2B technology experience spans from emerging companies to larger established brands. Maureen has conducted three research studies sponsored by Planview for product development as well as for other markets, is an active guest blogger, and participates in the development of new market strategies with the company.

Follow Maureen Carlson on Twitter @mocarlson

Steven Cristol

Steven Cristol is founder and managing partner of Strategic Harmony® Partners, an innovation and brand strategy consulting firm that has pioneered the integration of product strategy and brand strategy. During 30-plus years of consulting and corporate experience, he has helped some of the world's most innovative companies -- from Global 100 to Silicon Valley startups -- build and manage brand equity and optimize product development portfolios. He is also a recognized thought leader on simplifying the customer experience and, as a Free Press and McGraw-Hill business author, his books have been published in eleven languages. Steven has devoted the past decade to creating a disciplined and more effective process to align innovation with the most compelling value propositions and increase customer satisfaction, competitive impact, and resource efficiency.

Follow Steven Cristol on Twitter @StratHarmony

Michael Fauscette

Michael Fauscette, Group Vice President, leads IDC's Software Business Solutions Group which encompasses research and consulting in enterprise software applications including ERP, SCM, CRM, PLM, collaboration and social applications, software partner and alliance ecosystems, open source software, software vendor business models, SaaS and cloud computing, and software pricing and licensing. Having spent an extensive amount of time working with software end users throughout his career, Mr. Fauscette has a business process oriented and end user focused approach to software research and analysis. He conducts market research, analysis and consulting on emerging markets and technologies like social business, enterprise 2.0, go to market strategies, end user requirements, application implementation, vendor business models, partner strategy and end user experience.

Follow Michael Fauscette on Twitter @mfauscette

Bill Sinnett

Bill Sinnett is the Senior Director of Research for the Financial Executives Research Foundation (FERF). Bill joined FEI as accounting manager in 1985, and became manager of research for FERF in 1989. He was promoted to director of research in October 2005 and senior director in October of 2011. Prior to his positions at FEI and FERF, Sinnett was employed by Carnegie-Mellon University and Mellon Bank in Pittsburgh. He has an MBA from the University of Pittsburgh.

Jeanne Urich

Jeanne Urich, Managing Director, Service Performance Insight (SPI) is a global research, consulting and training organization dedicated to helping professional service organizations (PSOs) make quantum improvements in productivity and profit. In 2007, SPI developed the PS Maturity Model™ as a strategic planning and management framework. It is now the industry-leading performance improvement tool used by over 6,000 service and project-oriented organizations to chart their course to service excellence.

Follow Service Performance Insight on Twitter @SPI_Research